Boyden: Sales, Marketing, Commercial or Growth? Which “Chief” Do You Need and Why?

How do organizations in today’s customer-centric environment align their senior leadership roles, particularly in sales and marketing, to maximize growth? What job title best conveys the proper focus, authority, and strategic intent within the organization?

The rise of new “Chief” titles in sales and marketing reflects the complexity and sophistication of today’s business landscape, highlighting the need for leadership that adapts to shifting market demands. As organizations broaden their C-suite roles to align with evolving internal strategies and

This raises a critical question: which is the right fit for your organization?

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