Saxton Bampfylde: Building a Creativity and Innovation Culture

Too often the process of trying to build a creative and innovative culture is focused on at the end process rather than the creative process of solution finding. Dr Mark Batey gave insights at a conference regarding what it takes to foster a creative and innovative culture. 

This article discusses key points in:

• The most frequent organisational blockers to innovation and creativity.
• Why organizations and individuals should put an emphasis on innovation and creativity.
• How to take steps to properly push your organization to be creative and innovative.
• Key enablers to put in place to foster a creative/innovative culture.

Dr Mark Batey has participated in multiple research studies and is an academic practitioner in innovation.

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