Pearson Partners: Internet of Things

Pearson Partners’ Q1 2015 Spotlight Series focused on how chief information officers and chief marketing officers are collaborating on more projects. The reason for this collaboration has been due to the emergence of the Internet of Things (IoT).

The IoT is creating a technological revolution. More than 10 billion “things” are connected in order to communicate to make businesses more efficient. It is projected that by 2020, approximately 50 billion connected endpoints will be used to create $15 trillion in value for a range of purposes.

Although the focus surrounding the Internet of Things has been mostly on personal wearables and connected smart homes, in reality, more than 70% of the value lies in enterprise and industry applications. Among the opportunities:

• Tracking consumer behavior
• Optimized manufacturing, warehousing and distribution
• Enhanced situational awareness
• Enhanced decision making
• Autonomous systems

The full report is published on Pearson Partners International’s website. Read the full report.