Penrhyn International: Embracing Change to Seize Opportunities in the Customer Products Sector

Penrhyn International launched its latest white paper: "Embracing Change to Seize Opportunities in the Consumer Products Sector," detailing the changes expected within the next few years.

New consumer expectations force consumer product companies to consistently evolve and embrace customer-centricity, focusing their strategies on key consumer trends. The white paper explores a few of the following topics:

• Technologies like smart dressing rooms reinvent the customer experience
• Big data and analytics provide deeper insights into consumer behaviour
• Innovation in route-to-market concepts
• A push for direct-to-consumer strategies to bypass retailers
• Important new markets emerging from a growing global middle class
• Brands recognize the power of diversity and inclusion messages
• Eco-friendly consumerism is becoming more mainstream

Read the full white paper