Insights
Odgers Berndtson: Collaboration with Academia Helps to Stay Competitive
In this article from Odgers Berndtson, the rising need of companies to collaborate and depend on academia is explored. With technology constantly advancing and becoming more of a part of the everyday function of an organization, it’s become imperative for companies to research and develop new products and technology to stay competitive. Large companies such as Pfizer and Hewlett-Packard are cited as examples of having success stories from collaboration with academic institutions.
The article also identifies and discusses the following partnership principles to help create successful industry/academia collaborations:
- Relationship
- Relevance
- Review
- Research Protection
Thought leadership category