Borrer Executive Search: Social Selling Principals for Your Executive Job Search

In this article, Borrer Executive Serach dives into how social selling can impact executive search. Social selling is a sales approach focused on the use of social media to identify prospects, develop and build relationships and, eventually, close a sale. Borrer Executive Search believes that the principals of social selling are applicable to any executive job search strategy, making you simultaneously the sales person and “the product/ brand”. They highlight how Linkedin may be the main social to focus on when trying to appeal to potential recruiters, but you also should not ignore other forms of social media to help advertise and highlight your abilities. 

Borrer highlights four key steps to take advantage of social selling practices:

1. Build a strong professional brand
2. Prioritize and focus your networking efforts on a specific number of prospects
3. Engage and provide value
4. Build relationships​

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