Spencer Stuart: CXOs Essential to Uniform Customer Service

In this piece from Spencer Stuart, the increasing popularity of the Chief Experience Officer (CXO) position is discussed. Pointing to the current focus on customer experience, this CXO role has become more and more important to the success of a business. The CXO uses data to inform and improve the customer experience, ensuring that the company has a distinct and brand-consistent journey. This is especially important for large, global companies who want to be sure that their customers all over the world, no matter the location, receive the same high-level of service.

Spencer Stuart looks at the following areas of the CXO role:

• How Data Affects the Customer Experience
• Who Becomes a CXO?
• Avoiding the Pitfalls

To read the full article, click here.