Russell Reynolds Associates: Video Series- Interviews Board Member of BMW Group

Russell Reynolds Associates sat down with Peter Schwarzenbauer, board member of BMW Group. In the interview, Peter Schwarzenbauer discusses digital transformation, navigating culture changes and the company of the future.

Is that all around the aspect of mobility solutions then? Is that just in the US or is it on a global scale?

Schwarzenbauer: It’s on a global scale when we look in to the startups, of course, one of the key measurements is it scalable? Is it possible to have it implemented internationally and does it have an economic future? Then of course it has to add to supplement basically what we are offering already in our cars. Let me give you just one example.

Park now is one of the area where we are investing heavily, everything that can help a consumer in the future to find easily a parking space, we are trying to invest in this and I give you a reason why we are doing this. If you look at major cities around the world, especially on a typical Saturday afternoon when people go shopping, 30 per cent of traffic in a city is looking for a parking space. So can you imagine what we could change on the mobility area if we could find much smarter solutions than just driving around to looking for a free space? We have first pilot projects in San Francisco running, we will implement something later on also in Europe and we are cooperating also with big parking houses.

The full video interview is published on Russell Reynolds Associates’ website. Watch the full video.